Derek Jackson
IAM × OPENLOOP × RIHANNA
Her Health.
Her Brand.
Her Terms.
A partnership built to be owned, not rented.
Fenty Wellness is an internal creative sample pending production governance sign-off.
IAM × OPENLOOP × RIHANNA
A partnership built to be owned, not rented.
Fenty Wellness is an internal creative sample pending production governance sign-off.
WHO WE ARE · THE BRIDGE
IAM, Intellectual Asset Management, builds companies around a talent's IP: their name, audience, and credibility. Instead of talent renting out their name for a one-time endorsement fee, IAM structures an actual business around it; the talent holds equity, earns recurring revenue, and gets paid again if the company is sold.
IAM is a resource for management. Management holds the mandate to guide the talent's success; IAM is engaged to execute a specific part of that mandate — building the recurring-revenue business.
An endorsement is a fee, paid once, for attention. A membership business is revenue, paid every month, because it's built on trust. IAM builds the second kind.
equity, distributions, participation at exit.
nothing carrying her name ships without her sign-off.
no posting quota; judgment and signal, not labor.
proven operators, institutional capital, underwritten first.
IAM is the bridge: talent-side judgment on one side, a national medical operator on the other. We connect Rihanna's world to OpenLoop's medicine and make sure the company that results is hers.
The operating bench connecting talent-side trust, growth, finance, and healthcare execution.
Case Studies
GOAT Foods
EKOCYCLE
TRUKFIT
Botanivation
Lion X
WHO WE ARE · THE ENGINE
OpenLoop is a white-label medical operator — the clinical engine behind major direct-to-consumer health brands (the Hims and Fridays of the category). They handle everything a health company is afraid of: clinicians, prescriptions, pharmacy, compliance, patient support, billing, technology. Rihanna never touches the medicine. She owns the brand; they run the rest.
OpenLoop has always powered B2B health brands. This is the first time they're building around a person's audience instead of buying one — and Rihanna's trust is the most valuable version of that. Call any brand on their platform and ask about them; the numbers hold up.
WHY RIHANNA · MEASURED, NOT MARKETED
WHY RIHANNA · MEASURED, NOT MARKETED
Fenty's entire thesis was that the category ignored people's real differences and shipped 40 shades instead of 4. Diagnostics is that same argument, moved into medicine: stop guessing, measure. It converts every existing Fenty complaint into a finding — the shedding is a ferritin number, the fatigue is a TSH number, the dullness is a vitamin D number. And because a clinician reads the panel before anything is sold, the stack is a care plan, not a celebrity supplement line. That is the entire difference between this being credible and being another Goop.
We're not attaching Rihanna to a category she hasn't lived. She said it herself — the way she started losing her hair "was not on the pamphlet." She's 38; her core audience is aging into perimenopause alongside her — the exact place where hair, skin, sleep, mood, and weight all converge. She's spoken openly about mental health as a necessity, about mom guilt and the fear of postpartum depression, about running on "sleep pockets" with three kids under four. None of this is a media buy. It's a life her audience already trusts her to narrate.
"We're not here to tell Rihanna what to promote. We're here to show her what she can — and build it around what's already measured about her."
Appendix · Product examples
These are not the pitch. They are reference points for the immersion — categories OpenLoop can operationalize if they prove authentic to Rihanna. The diagnostic panel is the spine; everything else hangs off a finding.
A clinician reads a full panel before anything is sold, then a personalized nutraceutical stack is built to the findings — a care plan, not a supplement line.
Starter $199 / Full Annual $396 retail; recurring cycles + quarterly refreshes.
Clinically the pigmentation stack — the single most underserved derm need in deeper skin tones. Plus acne, rosacea, and women's facial-hair reduction.
$36–45/mo by term; async primary + refills.
The clinical completion of Fenty Hair. Female-specific formulations — the one line where her own words are the ad copy.
from $31/4wk; 24–48-wk terms; low-friction async refills.Where hair, skin, sleep, mood, and weight converge — native to the diagnostic panel (FSH, LH, SHBG, prolactin already on Core). Underserved, high willingness to pay, zero body-shame exposure.
from $79/mo; quarterly refills; highest recurring margin.
Brand-safe, no appearance risk. Grounded in what she's already said about making time for herself, mom guilt, and PPD.
$129/consult in a 6-pack; $149 one-off."Sleep pockets," three kids under four — highly relatable, and the FDA-cleared, insurance-covered ring is a genuinely differentiated hook.
intake on insurance-covered device (~$20–25 copay) or cash; therapy + non-sedative pathways.
