EKOCYCLE

In 2011, IAM partnered with will.i.am and The Coca-Cola Company to launch EKOCYCLE™—a brand initiative designed to turn waste into possibility.

EKOCYCLE™ reimagined recycled materials as inputs for desirable lifestyle products, helping consumers see that what is discarded today can become something valuable tomorrow.

IAM helped shape the venture at the intersection of culture, commerce, and sustainability—creating new demand for recycled materials while making circular thinking more relevant to a new generation of consumers.