TRUKFIT

In 2012, IAM brought together chart-topping artists including Lil Wayne and Nicki Minaj with global brands such as Pepsi and Mountain Dew to create culturally driven campaigns with worldwide reach.

IAM also led brand-building initiatives across Trukfit, JBL/Harman Kardon, the NBA, and Big Brothers Big Sisters of America—connecting culture, commerce, and community at scale.